Chances are that everything you want to do is entirely possible. Break the mould and just get out of your way.
On a mission to make awethenticity the new currency of human experience
Syma Ahmed Posts
Life feels different when you choose to pay attention to small details of artefacts, objects and moments that comprise human experience. Through attention, your lived…
Building a business is hard work. During the past year I have experienced a healthy dose of awe serving the right people at the right…
Humans are wired for connection. Seeing a baby respond to your attention and love is testimony that humans thrive when they are seen. How we…
Our conversation about failure needs to be reframed. You can read the article on Medium (https://medium.com/@symaahmed/the-importance-of-failure-f-ckups-and-errors-f9fd612e7570). The writing is inspired by learnings from the failures…
The entire experience of an organisation can be built or broken in the tiny details or micro moments. As Ahmed Shuja, an experience designer, aptly explained over coffee
“Micro moments really matter to users because small niggling problems, which they know can be fixed, drive them more mad than bigger problems. Feelings of empathy towards the brand can make users a little forgiving when it comes to big problems.”
Dreamworld made world news during the past few days for all the wrong reasons. The tragic incident at Dreamworld Gold Coast is still unfolding as police carry out their investigations. We know one thing for sure – it is not opening as soon as Dreamworld and some fans would have hoped.
Buying fresh Australian produce early in the morning is one of my favourite ways of starting the day in Brisbane. People regularly visit a small cafe near my home in Taringa for coffee and breakfast.
We have heard this phrase too often ‘one day I will…’ What stops us from living that one day (which seems so far away) today?…