G’day and welcome
I am Syma (pronounced sai.mah) and I am so glad you have chosen to be here. Your time is precious, and I appreciate you choosing to spend it here. I promise to share insights, ideas, experiments and learnings (and maybe a few blunders along the way) that will hopefully add meaning and value to your life and work.
So a bit about me … for those new to my blog …. welcome dear friend. I believe love and business can be powerful forces for good. Love for people, the planet, and all things nature fuel my life and work. I am passionate about helping businesses deliver truly awesome experiences. This involves a healthy dose of research, design, consulting and training. I am a bit of a CX geek and can talk about customer errors for hours (coffee or a glass of vino – I am equally verbose on both).
I am a Certified Practising Marketer recognised by the Australian Marketing Institute (AMI) for my diverse experience across marketing consulting, research, academia, and advertising. I’ve also been involved with the AMI, serving on their NSW State Committee and judging their prestigious Marketing Excellence Awards on several occasions.
I enjoy sunrises and sunsets in my little sanctuary on a hill in inner-city Brisbane, where I live with my husband, two children, and a cat named Luna. It’s a world of its own, a tapestry of terraced gardens overflowing with native trees and the vibrant life they support. I feel incredibly fortunate to be the caretaker of this special place that I call home; a bit of a rainforest on the Great Dividing Range. I love the vibe of the CBD, which is merely 15 minutes away, so I am often found there, working away on my laptop in a heritage listed building and catching up with people in real life.
