Life feels different when you choose to pay attention to small details of artefacts, objects and moments that comprise human experience. Through attention, your lived…
On a mission to make awethenticity the new currency of human experience
Life feels different when you choose to pay attention to small details of artefacts, objects and moments that comprise human experience. Through attention, your lived…
Building a business is hard work. During the past year I have experienced a healthy dose of awe serving the right people at the right…
Humans are wired for connection. Seeing a baby respond to your attention and love is testimony that humans thrive when they are seen. How we…
Our conversation about failure needs to be reframed. You can read the article on Medium (https://medium.com/@symaahmed/the-importance-of-failure-f-ckups-and-errors-f9fd612e7570). The writing is inspired by learnings from the failures…
The entire experience of an organisation can be built or broken in the tiny details or micro moments. As Ahmed Shuja, an experience designer, aptly explained over coffee
“Micro moments really matter to users because small niggling problems, which they know can be fixed, drive them more mad than bigger problems. Feelings of empathy towards the brand can make users a little forgiving when it comes to big problems.”
Buying fresh Australian produce early in the morning is one of my favourite ways of starting the day in Brisbane. People regularly visit a small cafe near my home in Taringa for coffee and breakfast.