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Syma Ahmed

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Provocations: Break the mould

Posted on 6 October 20216 October 2021 Syma

Chances are that everything you want to do is entirely possible. Break the mould and just get out of your way. … Continue readingProvocations: Break the mould

Cat Links Thoughts

Discover your pathway to mindfulness and awe

Posted on 5 May 20219 November 2021 Syma

Life feels different when you choose to pay attention to small details of artefacts, objects and moments that comprise human

Continue readingDiscover your pathway to mindfulness and awe

Cat Links Thoughts

A Business inspired by Awethenticity

Posted on 4 May 20211 June 2021 Syma

Building a business is hard work. During the past year I have experienced a healthy dose of awe serving the

Continue readingA Business inspired by Awethenticity

Cat Links Thoughts

Forming a connection with humans

Posted on 7 March 202011 August 2020 Syma

Humans are wired for connection. Seeing a baby respond to your attention and love is testimony that humans thrive when

Continue readingForming a connection with humans

Cat Links Thoughts

The importance of failure, f*ckups and errors

Posted on 3 March 201911 August 2020 Syma

Our conversation about failure needs to be reframed. You can read the article on Medium (https://medium.com/@symaahmed/the-importance-of-failure-f-ckups-and-errors-f9fd612e7570). The writing is inspired

Continue readingThe importance of failure, f*ckups and errors

Cat Links Thoughts

Inspiration and its side effects

Posted on 10 May 201711 August 2020 Syma

There are moments in life when we feel so alive, charged, and inspired that it becomes hard to stand still

Continue readingInspiration and its side effects

Cat Links Customer Experience, Marketing, Thoughts

Micro moments can make (or break) experiences

Posted on 6 May 2017 Syma

The entire experience of an organisation can be built or broken in the tiny details or micro moments. As Ahmed Shuja, an

Continue readingMicro moments can make (or break) experiences

Cat Links Branding, Marketing, Tourism

Impact of Crisis on Brand Equity – Dreamworld Tragedy 2016

Posted on 28 October 201611 August 2020 Syma

Dreamworld made world news during the past few days for all the wrong reasons. The tragic incident at Dreamworld Gold

Continue readingImpact of Crisis on Brand Equity – Dreamworld Tragedy 2016

Cat Links Thoughts

Brisbane Mornings

Posted on 14 July 201621 July 2020 Syma

Buying fresh Australian produce early in the morning is one of my favourite ways of starting the day in Brisbane.

Continue readingBrisbane Mornings

Cat Links General

The ‘One Day I Will’ Trap

Posted on 25 June 201511 August 2020 Syma

We have heard this phrase too often ‘one day I will…’ What stops us from living that one day (which

Continue readingThe ‘One Day I Will’ Trap

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